We were struck by the op-ed which appeared in the June 21st edition of the New York Times. Christine Porath, an associate professor at Georgetown University's McDonough School of Business, poses a very important question: Do you want to lift people up or hold them down? We are committed to working with our clients to lifting up their people and working to build a unified team. In doing so, the very obvious first rule is to be nice to each other. Life is way too short for being rude. That's why we're so committed to understanding the nature of our clients workplace and the personalities of the team.

In this article, Ms. Porath makes the business case for valuing civility, with the article featuring a nice tool you can use to take stock of it in your organization. Uncivil and rude behavior is destructive and can sadly work to undermine creative thinking and the most innovative campaign ideas. This article presents a nice opportunity for broaching the subject of civility within the workplace and addressing the personality challenges so many of us face.