Today, this David Brooks column stopped us in our tracks. A great read for anyone who, like us, is in search of passion. Here at Alluvus we often ask our prospective clients to help us determine which of these two questions they are looking to answer:

What can we get away with? or... What are we capable of?

Our commitment is to the latter question because with today's new tools and technologies, the opportunities for any organization to do big things is awesome. But too often we find that an organization lacks the passion to take advantage. So if you're stuck in a rut - enjoy the column. Put it up on your wall. And then please feel free to reach out and engage if you are like us and are looking to pursue your passion. Let's have some fun and do it together.